The Jam outside the erstwhile Starwood Club, April 14, 1978 In a wonderful and comprehensive article that is the result of having spent a year with Paul Weller , the Modfather told England's Uncut magazine about a "daft PR stunt" perpetrated by the band's US record label to "introduce" them to America. I don't know if this London bus stunt was pulled in other cities.... but it was certainly memorable - to Weller as "daft" and to me as much fun for it was my birthday and I felt as though it was part of my own party. I was surprised at what Paul Weller remembered from 30 years ago (I have pictures to goose my memory; I guess he does too - having been photographed so much) - like The Dickies opening for the Jam at the Starwood. So, this led me to recall some other PR stunts pulled by record companies to promote their punk rock bands. The Jam headline over Johnny Cougar at the Whisky a Go Go in October 1977. Highlighted is the future Kid Congo ...